I finally had the opportunity to test out two of Facebook’s new features. Once again, Facebook is making Community Managers jump through hoops just to get things done.
Finally! A tool that I can use to schedule Facebook posts that won’t lower the algorithm! Right? ::shoulder shrug:: Eh - who knows yet, rumor is no. Here’s how you do it.
Write your post in like you usually do. Check the links. (Did you know that if you click on the page headline you can edit it? Same with the blurb to the right of the graphic) Then, bottom left corner –gives you the option to edit the publish date.
For some reason, it plays with you and forces you to do it….one…part…at…a…time.
Once you’ve scheduled the post, you may wonder, “Where the heck did it go?” Me too. Nothing I’d read told me where they were stored. So I rooted around and found this:
It says you can schedule posts up to six months out. Wonderful! Now I don’t have to interrupt my evening plans to post content directly to Facebook instead of HootSuite. Have I mentioned how ridiculous I think it is that if I’ve got 10,000 followers – only about 2,000 will see my post?
This past week, I ran two promoted posts on Facebook. I’m unsure of how I feel about them. If the rumors are correct, general posts on Facebook are being pushed lower thanks to changes in the algorithim and promoted posts get higher status.
Prior to the promoted posts, my campaign was seeing a consistent amount of shares and likes. Reaching about 15-20% of my followers. (Again, why the heck aren’t I reaching 100% of my followers? With each post, I’m watching the reach number like we used to weigh down our packs in Oregon Trail hoping the wagon would capsize.) With promoted posts – Facebook said for $50 I would be able to reach 30% of my followers.
The last time I did an ad on Facebook – it was only open to about 5 colleges. Period. Our ad said something like: “Make friends. Mondays, 6pm. Student Union.” Considering this – the ease of setting up a promoted post is about the same. Enter your credit card info, type in your content and press send.
You can follow how much of your reach is from the paid portion and which is from the appeal of your witty, original content. With the first promoted post – I never saw anything in the news feed that said “sponsored” but by the second post – there it was, right under the date and share information. No big deal. All in all – we got what was advertised – 30% reach. There was a slight jump in the number of shares and likes we got- but not enough to draw any conclusions.
NonProfit Tech 2.0 has a great post on the new features from Facebook, complete with photo how tos - be sure to check it out.